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The New Replenish Range: Intensive Repair, with an Authentic Airy Feel



Meet the new Replenish haircare routine from Authentic Beauty Concept—a high-performing luxurious, yet mindful solution designed to repair and revive damaged hair all year-round. Formulated with Rice Protein, Rice Water and Shea Butter, it provides essential nourishment and strength from within. The lightweight textures leave hair feeling airy and healthy, while its formula remains free from parabens and silicones for gentle, mindful care. The packaging is designed with inclusivity in mind, featuring Braille print and a NaviLens code to ensure accessibility for blind and visually impaired individuals.




The New Replenish Haircare Routine



The Hero Product for Ultimate Repair

The hero of the Replenish Range, a lightweight balm that offers gentle yet powerful care while nourishing hair without weighing it down. Infused with Shea Butter and Rice Water, this plant-derived technology seals split ends, reduces breakage, and leaves hair feeling soft, silky, and refreshed. Strenghtening the hair from within, it enhances natural shine and resilience while providing effective heat protection of up to 230 °C.  



Replenish Cleanser and Conditioner: Targeted Repair for Strong, Healthy-Lookig Hair 

 The Replenish Cleanser and Conditioner work together to strengthen, repair, and nourish dry, damaged, and treated hair, delivering optimal care without weighing it down. The Replenish Cleanser gently cleanses while reinforcing and smoothing hair fibers. It reduces breakage and split ends by 80%, while improving elasticity and shine. Paired with the Cleanser, the Replenish Conditioner repairs hair exactly where it's needed. It seals the cuticle for a smoother finish and strengthens fragile strands, enhancing softness, shine, and manageability.



Replenish Spray Conditioner: Lightweight Protection and Intense Shine 

This lightweight, leave-in spray nourishes hair without weighing it down, providing effective protection against heat damage up to 230°C. Formulated with hydrating Rice Water for intense, natural shine, it instantly detangles and improves combability, leaving hair effortlessly soft and manageable. The formula strenghtens hairs structural integrity from within, reducing split ends by up to 90% and breakage by up to 95%. Its non-overburdening, sprayable consistency leaves hair feeling soft, smooth, and shiny, ensuring a authentic, healthy looking finish with lasting resilience.  



Replenish Cream Masks: Tailored Repair for Every Hair Type 
 

The Replenish Cream Masks deliver targeted care, restoring strenght, shine, and vitality for damaged hair. Each formula is enriched with nourishing ingredients and luxurious textures for visibly healthier hair.

Replenish Light Cream Mask: This airy, lighweight cream mask delivers weightless yet powerful repair for  fine to normal hair. Infused with Rice Protein, it deeply strenghtens, nourishes and restores hair from within without weighing it down. Its fast-absorbing texture repairs the cuticle from within, significantly reducing split ends and breakage by up to 80%, while enhancing the hair's overall vitality.                                                                                        

Replenish Rich Cream Mask: Designed for very damaged, thick and coarse hair, this indulgent cream mask delivers intense nourishment. Its rich formula strenghtens and replenishes hair, for a visibly healthier-looking, more resilient look and feel . Reducing split ends and breakage by up to 85% when rinsed out, and up to 90% when used as leave-in treatment, it offers versatile application.



 

Awaken replenished hair with our transformative Beauty Potion

Enhance your salon experience by mixing Authentic Beauty Concepts exclusive Beauty Potion with either Replenish Mask. This powerful combination strenghtens and revitalizes hair from within, resulting in a a remarkably healthier look and feel.


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The Authentic Beauty Concept x WOUF Replenish pouch

In collaboration with WOUF, a brand renowned for ist commitment to sustainability, Authentic Beauty Concept has co-created this eco-conscious pouch to celebrate the relaunch of the Replenish Range and the carefree spirit of Summer. Designed with sustainable materials, this stylish yet meaningful pouch embodies both brands shared values (of conscious beauty and responsible production.)


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