SOFIA VERGARA
OUR NEW GLOBAL AMBASSADOR

We're changing professional haircare for good. Embracing clean beauty and high-performing products that are free from compromise and full of promise.

We work with advanced vegan technology to create formulas that are full of what's good and free of what's not.

We use sustainable packaging and ingredients you trust. None of the sulphates, silicones, parabens you don't.

We aim to inspire confidence in our hairdressers and consumers every day, because we care.

WE CHOOSE CLEAN PERFORMANCE.

#BCWECARE

SUMMER CAMPAIGN  2024

true to you

tbh - true beautiful honest delivers multidimensional colour that interacts with the hair’s existing highs and lows, for a personalised colour thats unique to your client.

What is multidimensional colour?

Natural hair colour is characterised by lighter and darker strands of hair. Our tbh – true beautiful honest - shades enhance the hair's natural highs and lows to provide natural-looking results with up to 100% multidimensional coverage. Achieve “my hair but better” colour results, with the natural-looking shine that comes from our Permanent Color Crème assortment.

Learn more about consultation guidelines and the services in our technical manual.